In 2023 we’ve analyzed top 100 SaaS companies that run on Webflow. Here’s what we found out.
Some of the sites we’ve analyzed:
Big red flags for us:
What’s the solution:
Big red flags for us:
None of the sites passed Page Speed Insights. Load time was bigger than 5 seconds which impacted advertising budget and SEO efforts.
What’s the solution:
For every $1 spent on getting 1,000 monthly visits, you could lose $500 if half of your clicks leave before your page loads. Webflow devs must regularly use tools like Unlighthouse and SEMRush to improve site speed and SEO.
For 81% of marketers managing the Webflow site, it’s challenging to quickly create a landing page, publish SEO content, or keep up with HTML.
Asking non-developers to master 'Client-First' systems or remember 40+ CSS classes might not be fair. Ideally, every Webflow site would have a component library, making page creation and edits a breeze.
Top traffic pages had an average bounce rate of 62%. For every 1,000 visits, they were losing about 380 potential users.
Agencies and marketing teams must provide on-going CRO strategies and suggest improvements on top traffic pages by using tools like Hotjar, Google Analytics, and VWO.
Each website loaded more than 100 files, like images, fonts, and scripts. As the number of elements on a page goes from 50 to 200, the probability of conversion drops 95%.
A high-end, flashy website sounds awesome, until you realize it leaves people with slow connections behind. Aim for balance: impressive, yet accessible for all internet speeds.
